Vickie Crews-Anderson

Vickie Crews-Anderson serves as PBGH’s Director of Communications and Marketing, advancing its vision by educating, engaging and influencing key audiences and fostering commitment to action among key PBGH stakeholders. She brings more than 20 years of experience in marketing, communications and media relations roles in non-profit, health care and business media environments to her role with PBGH.

Previously, Vickie served as the Brand Director for Unified Women’s Healthcare, where she led the execution of a new brand vision to elevate the corporate reputation for the enterprise and its portfolio of brands with all key stakeholders. Her efforts resulted in significant increases in media placements, stakeholder engagement and brand affinity. As the Director of Marketing & Communications Services for SmithBucklin, she served as the marketing and communications lead for clients within the healthcare, financial services, technology and distribution industries. Her innovative, data-driven strategies drove event registrations and product sales, acquired and retained members, engaged communities and achieve revenue goals for the associations she supported.

Vickie received her Bachelor of Science in Mass Communications, with a specialization in Public Relations, from Virginia Commonwealth University. She is a Certified Professional Digital Marketer and Professional Certified Marketer in Digital Marketing.